With a clear purpose not just to “communicate” or “sell,” but to CONNECT LIVES.

Rooted in “DETAIL” and “EXCELLENCE,” the development introduces a new visual concept through symbols, letterforms, and geometric shapes.

Entirely guided by the “golden” rules, the design combines curves and letterforms, where the intersections spiral into the letter “L,” also shaping the side of a “BUTTERFLY” — symbolizing TRANSFORMATION, METAMORPHOSIS, and INFINITY.