With a vision that goes beyond real estate development, Capital Concreto is driven by a solid purpose: “to maximize INVESTMENTS and TRANSFORM cities through INNOVATION and sustainable DEVELOPMENT, fostering relationships built on TRUST and VALUE.”
The visual identity of the developer reflects this very essence, with a carefully crafted symbol that combines architectural and geometric elements—expressing exponential growth, solidity, and sophistication. Inspired by the collective unconscious of iconic brands like Hermès and Louis Vuitton, the design conveys exclusivity and refinement, positioning Capital Concreto as a benchmark for innovation, sophistication, and reliability in the real estate sector.
The logo, structured based on the golden ratio, expresses balance and harmony—reinforcing the company’s commitment to delivering exceptional results, driving the market forward, and positively impacting the future of cities and communities.
SUSTAINABILITY: Commitment to balancing economic growth with environmental responsibility.
TRUST: A solid foundation for all relationships, ensuring transparency and credibility.
TRANSFORMATION: Positive impact on society through innovative and meaningful projects.
LEGACY: Development of projects that endure and create value for future generations.
AGILITY: Ability to quickly adapt to market changes and investor needs.
INSPIRATION: Development of solutions that inspire and challenge the market to innovate.
EXCLUSIVITY: Providing unique and personalized experiences in every project.
RESILIENCE: Overcoming challenges with determination, ensuring consistent results.
PRECISION: Attention to detail, ensuring quality and excellence at every stage of the process.
CONNECTION: Focus on building deep connections with investors, partners, and communities.
With a vision that transcends real estate development, Capital Concreto is guided by a solid purpose: “to maximize INVESTMENTS and TRANSFORM cities through INNOVATION and sustainable DEVELOPMENT, fostering relationships built on TRUST and VALUE.”
The developer's visual identity reflects this essence, with a carefully crafted symbol that combines architectural and geometric elements—expressing exponential growth, solidity, and sophistication. Inspired by the collective unconscious of iconic brands like Hermès and Louis Vuitton, the design conveys exclusivity and refinement, positioning Capital Concreto as a benchmark in innovation, sophistication, and reliability within the real estate sector.
The logo, structured around the golden ratio, expresses balance and harmony—reinforcing the company’s commitment to delivering exceptional results, driving the market forward, and positively impacting the future of cities and communities.
SUSTAINABILITY: Commitment to balancing economic growth with environmental responsibility.
TRUST: A solid foundation for all relationships, ensuring transparency and credibility.
TRANSFORMATION: Positive impact on society through innovative and meaningful projects.
LEGACY: Development of projects that endure and create value for future generations.
AGILITY: Ability to quickly adapt to market changes and investor needs.
INSPIRATION: Development of solutions that inspire and challenge the market to innovate.
EXCLUSIVITY: Providing unique and personalized experiences in every project.
RESILIENCE: Overcoming challenges with determination, ensuring consistent results.
PRECISION: Attention to detail, ensuring quality and excellence at every stage of the process.
CONNECTION: Focus on building deep bonds with investors, partners, and communities.
Estrela de 4 pontas - Direção
A estrela é uma fonte de luz e está associada ao simbolismo celeste. Ela representa a perfeição, a luz, o renascimento, o céu, o divino, a proteção, a esperança, o desejo, a renovação, o equilíbrio ea sabedoria.
Transformação e Renascimento
Assim como o vulcão destrói paisagens para criar novas terras férteis, ele simboliza processos de destruição e recriação na vida humana, muitas vezes associados a crises que levam à evolução.
Força e Poder Interior
Representa energias latentes dentro de uma pessoa ou sociedade, que podem estar reprimidas, mas que quando liberadas possuem um grande impacto.
Vulcão e seus significados
O vulcão é um símbolo poderoso, carregado de significados profundos em diversas culturas e tradições. Ele representa forças primordiais, destruição e renovação, sendo um arquétipo ligado ao fogo interno da Terra e, simbolicamente, ao fogo interior do ser humano.
The blue area indicates Clear Space. This area must remain free of any other elements.The gray fill represents the Safe Zone.
The minimum required clear space is defined by the measurements “1/2X,” “Y,” and “2Y.”
The primary logo is the essential representation of the brand, designed to ensure maximum visibility, recognition, and consistency.It should be used in most applications, guaranteeing a strong and memorable presence across all touchpoints. Its composition balances identity, legibility, and visual impact, making it the recommended version for institutional, digital, and printed materials.
The blue area indicates Clear Space, which must remain free of any other elements.The gray fill represents the Safe Zone.
The minimum required clear space is defined by the measurements “1/2X,” “Y,” and “2Y.”
The blue area indicates Clear Space, which must remain free of any other elements.The gray fill represents the Safe Zone.
The minimum required clear space is defined by the measurements “1/2X,” “Y,” and “2Y.”
The primary logo is the essential representation of the brand, designed to ensure maximum visibility, recognition, and consistency. It should be used in most applications, securing a strong and memorable presence across all touchpoints. Its composition balances identity, legibility, and visual impact, making it the recommended version for institutional, digital, and print materials.
The brand’s visual identity is supported by a strategic color palette, where each tone was carefully chosen to reinforce its personality and impact. The primary color, Pantone 165 C (#F15A24), is vibrant, energetic, and striking—conveying dynamism, innovation, and approachability.
In addition to the primary color, the palette expands with complementary and neutral tones, ensuring versatility across different applications while maintaining visual consistency. Proper use of these colors is essential to preserve the strength of the identity and ensure harmony across both print and digital materials.
Team:
Art Direction: Regis Duran
Design: Regis Duran & Fabiano Lus
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