With a vision that goes beyond scaling businesses, Luiz Trivelatto is driven by a clear purpose: “to transform LIVES and BUSINESSES through innovation and ENTREPRENEURSHIP, fostering GENUINE connections.”
The visual identity developed reflects the essence of his journey through two key symbols: first, a volcano, representing prosperity, growth, death and rebirth — the cycle of transformation. Second, a four-pointed star, symbolizing the North — a clear sense of direction and purpose.
The logo was designed based on the golden ratio, representing balance, beauty, and sophistication—reinforcing Luiz Trivelatto’s legacy as a “CREATOR,” “EXPLORER,” “MAGICIAN,” and “SAGE” committed to results, ethics, and positive impact both in the market and in society.
Four-Pointed Star – Direction
The star is a source of light and is closely tied to celestial symbolism. It represents perfection, illumination, rebirth, the heavens, the divine, protection, hope, desire, renewal, balance, and wisdom.
Transformation and Rebirth
Just as a volcano destroys landscapes to create new fertile ground, it symbolizes the processes of destruction and recreation in human life—often linked to crises that lead to evolution.
Strength and Inner Power
Represents latent energies within a person or society—energies that may be repressed, but when released, have a profound impact.
Volcano and Its Meanings
The volcano is a powerful symbol, rich in deep meanings across various cultures and traditions. It represents primal forces, destruction, and renewal—an archetype connected to the Earth’s inner fire and, symbolically, to the inner fire of the human being.
Team:
Art Direction: Regis Duran
Design: Regis Duran & Fabiano Lus
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