“Papo de Tubarões” was born as a platform for conversations with depth and purpose—a podcast where market giants reveal their ideas, strategies, and behind-the-scenes stories. The visual identity we developed reflects this spirit: bold, grounded, and constantly in motion.

The symbol merges the dynamism of the “play” button with the strength of the shark—an archetype of leadership and action. The cut across the typography represents a break from the obvious, the courage to do things differently. Everything was built upon harmonic proportions, strategic contrasts, and a color palette that reinforces authority and connection.

The result is a living brand, with presence and voice. Designed to swim among the greats and leave a mark in the ocean of entrepreneurship.