Inspired by the world of European nobility and classical traditions of excellence, the symbol of Plano Europa – Royal Society conveys more than aesthetic sophistication: it communicates silent power, intellectual hierarchy, and selectiveness. The visual construction is grounded in elements from the equestrian world of polo — a sport reserved for the strategic elite — bringing to the brand the symbolism of a game of precision, mastery, and disciplined motion.
The sculpted typography and central monogram merge the initials “P” and “E” into an almost heraldic form — defined by balance, the golden ratio, and a textured gold finish that reinforces the idea of exclusivity and tradition. The oval frame evokes royal seals and exclusive societies, expressing a sense of belonging to a circle where intellectual capital and long-term vision rise above the common noise of the market.
This is not just a logo. It’s a modern crest for an experience built for the few — an identity that communicates, from the very first glance, that entry here is earned through merit, vision, and sophistication.
Team:
Art Direction: Regis Duran
Design: Fabiano Lus
Motion Design: Juan Kevin
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