With a clear purpose not just to create floral arrangements, but to “transform LIVES through PROFESSIONAL EDUCATION.”

“DETAIL,” “SOPHISTICATION,” and “EXCELLENCE”: the development introduces a new visual concept through symbols and letterforms.

Entirely guided by the “golden” rules, the symbol is framed within the golden ellipse, combining straight lines, curves, and characters. The intersections of the initials “R” and “D” (Rose Decor) merge to form a bond that gives rise to a TULIP in bloom — symbolizing perfect love.